I'm a brand designer, marketing designer, and creative strategist who believes thoughtful design can change the way people experience an organization. I love uncovering what makes a brand unique and translating it into visual experiences that feel authentic, memorable, and meaningful.
My favorite projects begin with questions, not software. I enjoy understanding the people behind a brand, discovering the story they're trying to tell, and designing experiences that connect with the audiences they want to reach. Whether the final result is a visual identity, a marketing campaign, a website, or a printed piece, my goal is always the same: create work with purpose that people remember.
Creativity shapes every part of my life. I love hunting for hidden treasures at thrift stores and breathing new life into vintage finds. You'll often find me painting, sewing, tending my garden and bees, or baking something from scratch, usually bread, homemade ice cream, or my favorite browned butter espresso chocolate chip cookies. I also believe creativity grows best in community and have been intentional about surrounding myself with inspiring, supportive women who challenge one another to keep creating.
I believe the best design comes from curiosity, empathy, and a willingness to see possibilities others might overlook. Every project has a story worth telling, and I love helping bring those stories to life.